Wine Therapy
“ An unexpected lunch, the end of a successful day, or drinks with friends… Enjoy every
break with the Wine Therapy gift set by Baccarat.
A selection of 6 iconic glasses from the Maison to taste fine wines and savour those precious moments each day. Red, white or rosé, choose your favourite glass and chill! ”
A set comprised of 6 different wine glasses of different iconic collections of the Baccarat heritage. We associated each glass with a different emotion, personality or just mood, that can either fit different people coming together at a gathering, or even a single person on different days, or at different times.
Fot the production of assets, the asethetics: references, colors, objects, and poses/movements of each of the emotions was reinforced visually.
This concept was applied to a variety of digital media and physical objects, such as leaflets used as a means of enhancing the after-sale experience & concept transmission.
Also produced a market-specific video featuring Chinese actress Tan Zhuo, interpreting each of the emotions.
A selection of 6 iconic glasses from the Maison to taste fine wines and savour those precious moments each day. Red, white or rosé, choose your favourite glass and chill! ”
A set comprised of 6 different wine glasses of different iconic collections of the Baccarat heritage. We associated each glass with a different emotion, personality or just mood, that can either fit different people coming together at a gathering, or even a single person on different days, or at different times.
Fot the production of assets, the asethetics: references, colors, objects, and poses/movements of each of the emotions was reinforced visually.
This concept was applied to a variety of digital media and physical objects, such as leaflets used as a means of enhancing the after-sale experience & concept transmission.
Also produced a market-specific video featuring Chinese actress Tan Zhuo, interpreting each of the emotions.
BACCARAT
2019
︎ ROLES
︎ photography and GIF animation executed by Studio Furious
2019
︎ ROLES
- project supervision and development
- creative direction of digital activation
- design of activation assets: photos, animations, brochures and social media content
- art direction of Asia-specific celebrity video
︎ photography and GIF animation executed by Studio Furious
![](https://freight.cargo.site/t/original/i/17472a6d4881f3031d8765facc47a909c95bc20bd57c26ab7d88685f4377c720/Possessive_800x1000.gif)
![](https://freight.cargo.site/t/original/i/ecfe8854f40886382c4fc304b49a06f3b421d3256fe6a58f943af21851c17b95/Optimistic_800x1000.gif)
![](https://freight.cargo.site/t/original/i/a1d38ee8a8deadea75d189918c54b638cd43beefc1a5870241d5af3278cd1635/Enigmatic_HD-copy.jpg)
![](https://freight.cargo.site/t/original/i/0caeea40b056ce37f73cac97fdcef7253468334402df5581cb9ba1bb498a3233/Rebel_800x1000.gif)
![](https://freight.cargo.site/t/original/i/250d40c19ed7126605b6bd25df3ff46e0539ab67520e5dde40440921292406d0/Precious_800x1000.gif)
![](https://freight.cargo.site/t/original/i/53d3bb05db07aace9b9c370783d292cfa8ce3e7d2bba324a2111cd222def8059/Excentric_800x1000.gif)
![](https://freight.cargo.site/t/original/i/216f7811b91cc58065b426d272b95672b58ae09b60cedda97e3df921fe334d65/Screenshot-2023-05-26-at-02.40.13.png)
![](https://freight.cargo.site/t/original/i/fe4169859d0fbefe765af0765dd142df1ac44b1e196be05b6c0c4652b9027c4f/Screenshot-2023-05-26-at-02.38.48.png)
![](https://freight.cargo.site/t/original/i/5a293f4a0f0e29a4a5f10e413492aba6f1fd8dbd2aa1a100c6e503be79aba8c2/Screenshot-2023-05-26-at-02.39.03.png)