Part of Virgil Abloh’s “Figure of Speech” series, he designed a collection of objects that beautifully interpret the unique savoir faire of the world famous crystal brand, Baccarat. Previewed at Miami Art Basel 2019, and launched in Paris in March 2020.

“True to Abloh’s masterful touch, the limited-edition collection is a mashup of industrial and classic influences. It fuses the meticulous expertise of the 257-year-old company with his modern point of view.” - Highsnobiety

“For me Baccarat represents the expression of the dynamism of crystal through history and today. The “CRYSTAL CLEAR” line of objects is an extension of my art practice, expertly realized by the artisans of Baccarat” - Virgil Abloh

Inspired by the classic “fast-drink” cup (think Starbucks and McDonald’s), Virgil Abloh creates an elevated version, in the finest and most glamourous of materials, in what can be interpreted as a commentary on consumism and luxury.

Limited and numbered edition of 4000 units. (sold out within the first year of sales)

BACCARAT
March 2020

︎ ROLES

• project supervision and development
  
• creative direction of digital activation
  
• design & production of assets: CGI, illustrations, photography, social media content

︎ product design copyright: Alaska Alaska
︎ projection mapped photography created in collaboration with Rafael Dubus